Trunk Monkey

The Suburban Auto Group had a marketing campaign that used a “trunk monkey” about 12 years ago in 2000. Now what is a trunk monkey? Well whenever you appear to get into a car-related situation, the trunk monkey is there to help you; although it is only available through Suburban. Some of these ads were released during the Super Bowl.

What makes these ads memorable is the humor involved. Humor expands memory retention, as well as long-term retrieval in the human mind. Thus, it was smart of Suburban to use the “trunk monkey” campaign. It was also beneficial for them to focus on situations people get into with their vehicles; this is done for the purpose of building a relation between comedy and the actual Suburban Auto Group.

Of these commercials, my personal favorite is the Chaperone Trunk Monkey Commercial. Here are the ads so you can enjoy them for yourself.